In this lesson, we’ll discuss the basics of correctly installing Google Analytics to get the data you need!
- Installing the Google Analytics tracking code (Universal Analytics)
- Goal Setup: Track your contact form submissions, time on site, and more
- Ecommerce setup
- Campaign Tracking: Learn the basics of using UTM parameters to track campaign data.
- Onsite search configuration
Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.