Fact: There are 50+ email marketing software providers. Each and every ESP promises the best deliver-ability, the easiest to use interface, and the best customer service.
Well, we don’t believe it so we recently launched the first iteration of our email marketing software comparison tool. Here’s why- We’ve used many different platforms (Constant Contact, MailChimp, Active Campaign, Get Response, etc.) and all are NOT created equal.
What Determines the “Best” Email Software?
We looked at a few main areas:
- Email Marketing Features: Email marketing software sends email, simple, right? Not at all. Sure we all want “great deliverability” but that’s mostly your responsibility, not the ESP luckily. The devil is in the details and knowing which features you need is important. Do you need autoresponders and automation? How about beautiful, mobile-friendly templates to work from? Ecommerce integration? Etc.
- Email Integrations: Where do you get your email subscribers and how does that integrate with your ESP (email seoftware provider)? When someone signs up to your list, do you need to send that information to another system? Getting the right email marketing software with the right system integrations built-in always makes things easiest.
- Email Marketing Price: Price is always an issue, although many of the email marketing software providers are in the same neighborhood for small lists. For quickly growing lists, costs can get high so choosing a partner.
Email Marketing Comparison
Email Software by Provider
Browse some of the top email marketing software companies.
|Provider||Starter Pricing||Learn More||Free Trial|
|$15/Month||Learn More||Free Trial||@getresponse|
|$15/Month||Learn More||Free Trial||@activecampaign|
|$20/Month||Learn More||Free Trial||@constantcontact|
|$19/Month||Learn More||Free Trial||@aweber|
|$10/Month||Learn More||Free Trial||@mailigen|
Email Software by Feature
Know which features you need? Choose a feature below to see who provides it.
|Feature Type||Details||Learn More|
|Inbox Deliverability||Ensure marketing emails get through to your subscriber's inbox||Learn More|
|Autoresponders||Ability to schedule your Emails to send automatically||Learn More|
|Email Templates||Database of existing email templates for easy creation||Learn More|
|Timing||Predicting optimal delivery time across timezones||Learn More|
|RSS to Email||Automatically share recent blog post||Learn More|
|Automation||Build automated workflow based on customers actions||Learn More|
|E-commerce Integration||Create campaigns based on shopping actions||Learn More|
|Lead Scoring||Create customer and visitor profiles for further analysis||Learn More|
|Cart Abandonment||Create cart abandonment email campaigns||Learn More|
|Landing Pages||Drag & drop landing page editor and templates||Learn More|
We welcome your feedback and look forward to improving up this research over the coming weeks.
Rick Maggio brings over 15 years of tactical, hands-on experience managing digital advertising campaigns both small and large. Rick has worked in agency-land and on large in-house marketing teams and loves sharing his extensive experience with the LDA community.